A sneaker made from ocean waste and recycled plastic doesn’t exactly sound comfortable, let alone something you’d want to walk around in.
But that’s exactly what adidas’ has made it’s latest sneakers with in a collaboration with Parley for the Oceans, an ocean conservation organization.
The sneakers have been created to show what can be done to help reduce environmental waste and ocean pollution.
The UltraBoost Uncaged Parley is the first time consumers have been able to buy the shoe – in December last year, the brands joined forces to howcase a 3-D printed ocean plastic shoe midsole in an attempt to “demonstrate how the industry can rethink design and help stop ocean plastic pollution.”
“We have not only managed to make footwear from recycled ocean plastic, but have also created the first soccer jersey coming 100% out of the ocean,” adidas Group’s Eric Liedtke said.
The jersey is fabricated with marine plastic waste recovered via clean-up operations in coastal areas of the Maldives.
“But we won’t stop there,” he continued.
“We will make 1 million pairs of shoes using Parley ocean plastic in 2017 — and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
How does adidas plan to do that? By making it appealing to use recycled materials through collaborations such as this one. The company plans to completely replace virgin polyester used in its products with Parley Ocean Plastic, an eco-innovative alternative to plastic that it says we’ll hear more about in the near future.