The 12-year-old with a scalable lemonade business!

My name is Juliette, and as you will hear in my Podcast with Victor, I own a business that raises money for Motor Neurone Disease.

I started CSJ leMoNaiD because my Nonno passed away from MND in 2014. It was a really hard time for me and my family. I didn’t want anyone else to go through the same thing and I knew the only way to do that was to fund research as MND has no cure or known cause.

So, I decided to start a lemonade stand at my local markets and I’m proof that if you want to start something that can change the world, you just have to do it!

You may think it’d cost thousands of dollars, or all the time in the world but it doesn’t, I promise. It cost me just $300 dollars to start my business. Yep, that’s all.

I already had $150 of my own money and I borrowed the rest from the Mum and Dad bank and the most amazing thing happened… On the first day of selling my lemonade I made enough money to pay it all back and donate as well! And, I still have time to hang out with friends, actually because of my business I have grown closer to my friends. They help me out and they get to learn so much by working in my business that will benefit them in their lives.

All it takes is a willingness to take a chance and put yourself out there, that’s the hardest part. But, once you do you’ll be surprised by the amount of people who will see what you’re trying to do and want to help out.

I’ve learned a lot too. I’ve learned it’s important to follow my passion because if you have a passion for your business, it will be fun and you’ll get a lot of excitement out of it, and all that excitement rubs off on the people around you. I know because it happened to me!

The TV show, Sunrise, heard about me and what I’m trying to do with my business and with their help and a donation of $10,000 from Kia, I’ve become partners with Parkers Organic Juices who now bottle it for me. When I started, I never dreamed that would happen!

Recently my school has also gotten behind me and agreed to sell my bottles in the school canteen next year. They’re super happy because my lemonade fits perfectly into the healthy canteens policy, has a low sugar content and is super delicious.




Now, my plan is to try and get it into shops and supermarkets so everyone around Australia can enjoy my leMoNaiD and help fund a cure for MND.

So, take it from me, it really pays to never give up. This is one of the biggest lessons I have learnt on my journey.

It may seem cheesy but it is certainly true, even when it is hard, just remember there is always another way.

I just think about the cause I am doing it for, I think of what the people who have MND are going through, not knowing when the day will come that they will have to say goodbye to their families, but knowing it will be VERY soon, and then I know I can keep going.

You just never know how strong you can be until you give yourself permission to try. And, just think, how much YOUR passion will help others if you are willing to try, and keep going.

I hope this helped you if you’re struggling to decide if its worth taking a chance on yourself, and don’t ever forget, if I did it, anyone can!


Juliette Jones

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